About The Authors


Advertising Hall of Famer Linda Kaplan Thaler is responsible for some of America’ s most famous and award-winning advertising campaigns, including the Aflac duck and the hilarious “Yes, Yes, Yes” commercials for Clairol Herbal Essences. She has composed jingles that are among the industry’s gold standard, including “I Don’ t Wanna Grow Up, I’m a Toys ‘ R’ Us Kid,” and “Kodak Moments.” Linda formerly was Chairman of Publicis Kaplan Thaler, with clients such as P&G, Citibank, Pfizer, and Wendy’s. Previously, Linda was CEO of the Kaplan Thaler Group, which she grew from a fledgling start-up to a company with over a billion dollars in billings. Today, Linda is a renown motivational speaker and is President of Kaplan Thaler Productions. Linda worked on the presidential runs for Clinton/Gore in 1992 and Hillary Clinton in 2008. Linda is also a nationally acclaimed author and, together with Robin Koval, their newest bestseller, “GRIT to GREAT,” was ranked one of the top business books for 2015. Ms. Thaler is a familiar face in the media, having appeared on “The Apprentice,” “Good Morning America,” “The Today Show,” CNN, and as the host of Oxygen’s television series “Making It Big. Linda’ s talents have earned her prestigious Matrix Award, the Advertising Woman of the Year Award, NYWIFT’s Muse award, and is one of Ad Age’ s “Most Influential Women in Advertising.” Most recently, Linda was the first woman ever to win the Clio’s Lifetime Achievement Award. A Bronx native, Linda is a Phi Beta Kappa and Magna cum Laude graduate of CCNY and currently sits on the Advisory Council for The Colin Powell School at CCNY. Linda is married to award-winning composer Fred Thaler, and has two children, Michael and Emily.

Robin Koval is the CEO and President of Truth Initiative, the national public health foundation dedicated to achieving a culture where all youth and young adults reject tobacco. A leader in the world of advertising and marketing, Koval became CEO and President of Truth Initiative (then called Legacy) in 2013. She has since re-launched the organization’s award-winning and lifesaving truth® youth tobacco prevention campaign, named by Ad Age as one of the top campaigns of the century, and winner of numerous awards including 2015 Best Non-Profit Campaign of the Year from PR Week. Koval is a co-founder and former president of the Kaplan Thaler Group, which she grew from a fledgling start-up in 1997 to a billion-dollar agency working with Procter & Gamble, Pfizer, Citi,  Aflac and other cherished brands. She led the agency’s integration with Publicis and served as CEO of Publicis Kaplan Thaler – New York’s fifth largest advertising agency. She is the co-authors of three other best-selling books including: The Power of Nice, The Power of Small, and Bang! Getting Your Message Heard in a Noisy World.  A highly awarded and sought-after expert on advertising, media, youth culture and social change marketing; Koval has appeared on The Today Show, Good Morning America and Nightline, is a frequent contributor of commentary to print and online outlets, and is a sought after conference speaker at event like the Aspen Ideas Festival. Robin has been named one of Ad Age’s “Most Influential Women in Advertising”, is a recipient of New York Women in Communication’s “Matrix Award” and has been named one of Self-Made Magazine’s “50 Women Entrepreneurs Who Inspire Us”.

Interested in scheduling a speaking event with one of the authors? Visit the Penguin Random House Speakers Bureau site to book Linda or Robin.